May 5, 2014 § 1 Comment
Today I woke up with my fresh cup of coffee and started to skim through the morning’s news reports on the BBC. Something I have promised myself to do less of recently, as although I feel it is important for me to keep up with current affairs and stay connected to the world, I have noticed that when I end up consuming bad news stories first thing in the morning (which often seems to be the case), my day will start off on the wrong foot. That is to say, I am simply much happier when I delay my daily disappointment (I mean appointment) with the news at least until lunchtime. Today is not one of those happy days. I open BBC news and smack – ‘John Kerry warns of South Sudan genocide’. My experience tells me I should look away and ignore yet another undoubtedly saddening and tragic report about South Sudan. I mean, nobody wants threats of genocide with their bowl of breakfast cereal right?! But of course I do read it, ever since becoming acquainted with James Ochieng, I always make a point of reading every single article that I come across on South Sudan. I feel that paying attention is the very least I should do. But really I know I could do more.
BBC report warning of genocide in South Sudan
It began with a tweet two years ago, when James Ochieng, a volunteer teacher at Kan Ajak Primary School in a remote village in South Sudan decided to contact me via Twitter. His school in the North Bahr al-Ghazal State is not far from the border that since independence in 2011, has separated Sudan from what is now recognised as the world’s newest nation, South Sudan. From this remote location, James Ochieng expressed a desire for the children at his school to become a part of my rainforest conservation project, Bloomtrigger. A project, which through the use of modern day technology, connects primary school children around the world with Amazon forest communities. The Bloomtrigger project is a free online platform providing schools with interactive environmental workshops that teach the importance of tackling global deforestation and climate change, empowering the children to help protect their own part of the rainforest in a meaningful and creative way.
The first step of the project requires a little bit of artistic expression, which any child is more than qualified to do. The children simply have to draw a self portrait, which is then uploaded to Bloomtrigger’s website. This, however, is when we identified our first major challenge! Apparently the internet has not yet reached Kan Ajak Primary School, neither have computers, nor electricity for that matter. If this does not surprise you, then perhaps like me, your impression of South Sudan is of a country ravaged by decades of civil war and crippled by severe poverty. Where the children wear tattered clothes and are lucky if they have shoes, let alone computers and broadband internet. Unfortunately, in the case of Kan Ajak village, we would be right. James Ochieng informed me that most of the approximate 500 children who attend the school are Returnees or former (IDP’s) internally displaced persons. They are indeed barefoot or perhaps fortunate enough to own a pair of plastic sandals. He explains “Some children stay at home, too ashamed to go to school without appropriate clothing”, though he added, “the more courageous come in whatever they have”. The lack of resources in one of the world’s poorest countries is even less surprising when you consider that more than a million people have fled their homes since the conflict ignited again last December, resulting in increasing economic hardship for the South Sudanese people.
Helping this school to become a part of the Bloomtrigger project was clearly going to be an ambitious challenge, if not slightly ridiculous considering the facts. Bloomtrigger is still a relatively small startup organisation by most standards, but proud to have united a diverse network of schools, individuals and businesses to help pioneer our model of environmental education and conservation. The project has reached schools across the UK as well as in other developed countries like Japan and (some developing nations) such as Nepal and Brazil. Now to branch out into South Sudan may seem like an unnecessary distraction from the focus of our work, but the passion and persistence of James Ochieng for progressing his school was contagious from the beginning. I carefully examined his emails and while reading in between the lines of his not quite perfect English, I could see that here I was dealing with a true gentleman. James is a man who clearly has an impressive understanding of the world and a quiet determination for where his school, community and country should be heading. As months passed he continued to send me the occasional updates from the village via a mobile modem attached to his laptop. This poor connection often proved too unreliable, even to send a simple email, and I would often be left waiting months for a response, until James could make one of his long and difficult journeys by road to Nairobi in Kenya, where he is able to find a decent enough internet connection to send images and video updates from the school. I asked him how the conflict is affecting the children at his school and fortunately, the fighting is not happening in their State this time. However, he informs me that “the army is currently the biggest employer in South Sudan and that there are men and women with the duty of defending the nation and some of these men and women from the region have lost their lives. When the fighting broke out most of the roads were closed and the cost of living was, and still is, unbearable for many. Despite these conditions the children keep the school a vibrant place, which is rapidly growing in numbers and becoming a centre for education amongst all the local population”.
Today I live in Brazil, São Paulo, a city which is literally surrounded by favelas (slums), yet it is still possible to ignore this extreme poverty, and like many of the middle class Brazilians in my neighbourhood, I find it easy to shut out the inequality that exists on our door step. When I think about the troubles in South Sudan, it is again all too easy to feel detached or powerless to do anything about a complex problem that is somebody else’s, the people who live in Africa perhaps or just the people in South Sudan, it is just their problem. As if we are not one and the same people. Human beings living on our one small planet, with a finite amount of resources, struggling to find a sustainable balance, a way to share our resources fairly, without great disparity between the rich and poor, without conflict and without threats of genocide.
I have just checked on the UK government travel website and the official word from the (FCO) Foreign and Common Wealth Office is “DO NOT TRAVEL TO SOUTH SUDAN” and they add, “the situation is tense”. I don’t mind admitting that I would not want to get physically too close to South Sudan right now. These reports of insecurity do not exactly help my feeling of distance and detachment from this far away place, but at the same time, reading these reports, has left me feeling deeply humbled. To think that a school with so little, which is confronted by the constant fears of war, lack of water, food, basically survival, is also concerned about teaching their children about a global perspective, such as the issue of deforestation and climate change. They are even willing to make a huge effort in order to play their role in protecting rainforests on the other side of the world in Peru! James Ochieng, puts it very simply, “these conflicts happening now will not dampen our spirits, we shall keep on working hard to ensure that children are prepared now for a future without conflict.” You cannot argue with his thinking. And as it turns out deforestation is not only a problem happening far away in the Amazon or even in the neighbouring states of the African Congo basin. It is increasingly becoming a very local problem that can have severe consequences for the children’s education. Like most schools in South Sudan, Kan Ajak Primary School is under the UN World Food Program (WFP). The children’s meals are cooked in the school and firewood is the only fuel used to cook this food. What happens is that the children are instructed to bring a piece of firewood on their way to school, at least twice a week, failure to do that will result in punishment. So you can imagine what happens on the routes to school. Children break branches along the way, resulting in the destruction of all the trees within their reach. The school has now taken steps to find a solution to this problem by introducing biofuel briquettes as an alternative fuel source, but James Ochieng believes that the children need to gain a wider understanding of this issue, as he puts it “only through having both a local and international perspective will South Sudan emerge from conflict and become a household name in the future”.
So this is how without any computers or internet the South Sudan Bloomtrigger Club was born and 52 pupils from Kan Ajak took the first steps to join the project by drawing their profile images for the website. Despite several set backs and delays along the way, such as when James’s laptop broke falling off the back of his bike with all the photographs of the children’s profile drawings stuck on the hard drive or when it became too dangerous to travel, finally a few weeks ago, he made it to Nairobi to upload the drawings to Bloomtrigger’s website.
Ultimately the goal is to bring solar power, computers and a reliable internet connection to the school, so that the children will have the opportunity to fully realise the online experience of the Bloomtrigger project, and perhaps even exchange videos with other schools and forestry communities participating around the world. More importantly, imagine how a simple internet connection could transform the lives and education of all the pupils and communities around Kan Ajak Primary School. We hope to make this happen one day in the near future, but until then we will continue to make small steps towards this goal and look for ways to bring more immediate essentials to the school, like helping to provide better access to clean drinking water, books, pencils, school uniforms. Just helping with basic things, like chairs would be a good start! And as the world continues to present us all with more difficult and complex problems; global deforestation, climate change, poverty and conflict in South Sudan to name a few, we know how easy it is to turn a blind eye to these problems, at least at the moment, but it may not always be this way. There is a chance that our finite resources will one day run out, that continued deforestation will lead to more extreme weather conditions, bringing droughts and food shortages, and impoverished people with nothing to lose will be forced to migrate on a massive scale in order to survive. I believe the risk of these scenarios happening to us are worth taking a little time to consider. Paying attention is worthwhile (though perhaps after you have had your coffee and woken up in the morning), because amid all the complexity there are incredible, inspiring people creating local solutions that can help make a better future for us all. People like James Ochieng and the children at Kan Ajak Primary School, who are drawing faces of hope that capture our attention and remind us which way we should be heading.
by James Sutton, Bloomtrigger Founder
The South Sudan Bloomtrigger Club profile drawings
*If you would like to support the children of Kan Ajak Primary School then please get in touch to find out all the possible ways you can make help make a difference: email@example.com
October 25, 2013 § Leave a comment
If you have not already heard this week is ‘I Love Amazon Week’, the focus of a new campaign brought to you buy the good people at WWF and SKY Rainforest Rescue! As you can imagine this is our kind of week here at Bloomtrigger HQ. I mean we like a lot of weeks of the year, design week, chocolate week, the week before Christmas, (not so much fashion week), last week, but ‘I Love Amazon Week’ has a special place in our hearts! Why? What’s so special about this week you may ask? Well most of us know how Amazon is a great website where you can buy pretty much anything… Sorry too obvious! Well here are some things you can’t buy on Amazon (the website), but you can find in THE AMAZON (aka. the world’s largest rainforest).
Things you can find in the Amazon worth protecting!
1. Lots and lots of priceless biodiversity: 10% of the world’s known species live in the Amazon. In fact this week we have learned that at least 441 new species of animals and plants have been discovered in the last 4 years, including a flame-patterned lizard, a thumb-nail sized frog, a vegetarian piranha and a monkey that purrs like a cat.
2. Loads of trees: Did you know 1 billion trees is approximately the size of Belgium and the Amazon rainforest is 180 times the size of Belgium. If our maths is correct that’s 180 billion trees, give or take a few! Think how much carbon must be sequestered in those trees instead of being released into our atmosphere and heating up the planet! If there are any clever people out there reading this, then you are welcome to try calculating this for us?
3. Health: 70% of plants with anti-cancer properties are found only in the rainforests. Say no more!
4. Ancient knowledge and culture too: The Amazon is home to approximately 1 million indigenous people, many of whom possess ancient knowledge and wisdom about plants and animals that has accumulated over thousands of years and has been passed down through the generations. Wisdom that may be helpful to us, like which plants help treat cancer for example?!
5. Nuts: Many of the nuts that you will find in a bag of mixed nuts can be found in the Amazon, Brazil nuts, Cashew nuts, just to name a couple of the more tasty ones!
6. Rain: As the Amazon is one of the biggest ecosystems in the world it plays a vital role providing us with essential environmental services, such as regulating our climate and water cycles. In an over populated world where global agriculture is constantly having to invent new ways to meet the challenges of feeding everyone, it really is better if we don’t mess too much with the fundamentals of our planet’s life system.
7. Beauty: The Amazon is an incredibly beautiful place and like all natural, beautiful places on our planet where nature enriches our being, it is something sacred and worth protecting!
OK, so that is seven things and it would be fun to go on writing this list all day, but the point is that you can find lots of amazing, valuable, important, clever, pretty things in the Amazon and this is why we LOVE it and why all of us should do whatever we can to help protect it.
So what can you do to be a part of ‘I Love Amazon Week’?
1. You can take the pledge to be forest friendly and share it through social media. Just go to Sky Rainforest Rescue!
2. Use the Hashtag #lovetheamazon whenever, wherever!
3. Learn more about the Amazon and this campaign.
4. Take an image of you making the heart sign with your hands and upload it to your Facebook profile. See image of Dave below as an example. Dave went along to represent Bloomtrigger at the launch event for ‘I Love Amazon Week” and they snapped him declaring his love for the rainforest.
5. Donate! Donating some money to this campaign or to Bloomtrigger is going to support the sustainable development of forestry communities to help them protect their forests.
AND if you’re still not sure about getting involved, then let Bloomtrigger’s very own Dave convince you why in the video below!
More about ‘I Love Amazon Week’!
I Love Amazon Week is a celebration of the world’s largest rainforest and a call to action to the UK public to pledge to be forest-friendly. Through Sky Rainforest Rescue over 5,000 people in Acre, Brazil have committed not to slash and burn their land, helping to save one billion trees from deforestation. For I Love Amazon Week, Sky and WWF are asking 5,000 people in the UK to match that commitment by pledging to be forest-friendly and making everyday changes that can make a real difference. They’ll be taking this to the Acre Government to show that together we can make a difference for the Amazon.
May 24, 2013 § 2 Comments
Some could say that when it comes to forest conservation, Miranda Gibson has had her head in the clouds – literally. The qualified high school teacher spent a record-breaking 15 months living on a platform built into a tree 60 metres above the ground in the forests of southern Tasmania.
Hailed as a “hero of the forests” by former Greens leader Bob Brown, Miranda staged the tree sit-in to protest the logging of Tasmanian forests. Although a nearby bush fire forced Miranda to leave the tree (which she named the Observer Tree) on March 7 2013, her determination to continue campaigning for the forests is far from gone.
By Lydia Hales.
Q. Your blog piece on what it was like for you to come down from the Observer Tree after such a long time was quite emotional. How are you adjusting to life back on the ground?
A. It’s been a lot to adjust to, getting used to life on the ground again. The hardest thing has been the separation from the tree and the forest, which I miss every day. But there has also been great things about being on the ground, being able to regroup with other conservationists and plan ways forward together. Now that we have the Tasmanian Forest Agreement in place, which effectively locks in ongoing native forest destruction, it’s more important than ever to keep up the fight for the forests. It is hard knowing that I had to get out of the tree before I was ready to, but I also know that there is so much I can do on the ground to keep the momentum of the campaign going.
Q. Do you know at this stage if any plans to return to the tree will go ahead?
A. At this stage, I don’t plan to go back up the tree. The area where the tree is has been nominated for World Heritage and I hope that next month, in June, when the committee meet, it will be officially included in Tasmania’s World Heritage Area. Of course, there are a lot of areas of high conservation value that will not be included and so I will continue the campaign for those forests across the state that remain under threat.
Q. A couple of articles mentioned your “isolation and solitude” as being the hardest things about your record-breaking time in the tree. Do you feel that during this time you learnt a lot about yourself, and how we as humans can connect with nature?
A. The time in the tree was undoubtedly challenging due to the isolation, but on the flip-side to that, the solitude was a remarkable experience and I feel that I learnt a lot about myself and about the forest. I developed a really close connection to that area of forest and to my tree in particular. It taught me that humans can definitely connect with the natural world in profound ways. I guess the tree became like a best friend to me and it will always have a special place in my heart.
Q. Whenever you were struggling, what did you think of to keep your spirits up and keep you motivated?
A. I was always uplifted by the forest. Whenever I started to find it challenging, I would just have to look out across the forest that I was there to defend, and I would find the strength to keep going. There were constantly special moments, such as amazing and beautiful birds and owls coming to visit me, which would lift my spirits. I also found a lot of strength from the solidarity that came from people all around the world. My inbox was filled daily with support and encouragement from people from all walks of life, and that played a major part in what kept me motivated. I guess I could also see how effective my action was, the impact it had internationally in spreading the word about these forests.
Q. What do you think has been the best thing to come from your campaign?
A. One major success of the campaign has been the growing awareness around the world about Tasmania’s forest. This has had an impact in several ways. It added to the pressure on the Australian Government, to ensure that the forests were nominated for World Heritage, which happened on February 1st this year. It has also had a direct impact on companies like Ta Ann, who are selling wood from Tasmania’s high conservation value forests and labeling it as “eco-ply.” It is through exposing the truth to customers around the world that pressure was brought to bear on the company for these practices. Ta Ann are still continuing to sell this timber, as well as timber sourced from environmental destruction and human rights violations in Sarawak, however with the campaign against them continuing to gain international momentum, I believe we can bring an end to the destructive practices of this company.
Q. Were there any things that have come from this which you didn’t expect?
A. The personal experience was something that I had not really thought about or expected. When I went up the tree, I was thinking about it as a tool to expose the truth about the forest destruction. I didn’t really stop to think about the impact it would have on me personally, to stay in the tree tops for such a long period of time. But it was really an amazing and unique experience, I learnt so much about the patterns of the forests day to day, and so much about myself.
Q. You’re not originally from Tasmania, yet have done so much in terms of campaigning for Tasmanian forests…what first drew you to this cause?
A. I first came to Tasmania almost 10 years ago. And one of the first things I did was go out to the forests. I remember how awe-struck I was at seeing the giant trees towering above, the lush green rainforest under-storey – it was like nothing I had ever seen before. And then seeing a clear fell for the first time, realizing the absolute devastation that occurs to these forests. This is when I knew I wanted to do something to ensure that these forests survived for future generations,.
Q. Can you share your favorite memory from your time spent in the tree?
A. I have so many memories of my time in the tree that will stay with me forever. One thing that was really amazing for me was the first snowfall up there. I remember how excited I was to be in the snow, 60 meters above the ground, watching the forest turn slowly from green to white. There were many more snowfalls to come, of course, and I was amazed by the beauty of the forest in snow every time.
Another special memory is when a goshawk came into my tree, flew right towards me so that it was only a meter or two from my face, and then flew away. They are spectacular birds and it was a really unique experience to be face to face with one, in the upper canopy.
You can read more of Miranda’s story and keep updated with her work through her Observer Tree blog.
April 15, 2013 § Leave a comment
We are very proud to report that “Reynaldo” the short film above, is a winner at the UN International Forest Short Film Festival. The film documents our hero (aka Reynaldo) who is behind the forestry conservation project which the Bloomtrigger project is supporting. It is a beautiful film with a powerful message that fully deserves to be recognised by the United Nations. Reynaldo works with the Crees Foundation who is responsible for coordinating the agroforestry project in Peru which is transforming the livelihoods of the local communities to help protect this regions unique biodiversity. The film was created by two talented British film makers Dan Childs and Nick Werber, who can be seen here receiving the award at the UN International Forest Short Film Festival. (FYI: You need to watch from 22m 41s to see them talk about Reynaldo!)
If you would like to know more about this forestry community in the Peruvian Amazon and how Bloomtrigger is working in Partnership with the Crees Foundation to help support this award winning initiative then please read more here.
March 26, 2013 § 2 Comments
James Ochieng’ okelo is Kenyan. He has been working on building and construction projects in Warrap, Northern Bahr el Ghazal and lake states of South Sudan from 2003 to 2007. He now lives in Northern Bahr el Ghazal state and works as a volunteer administrator and teacher at Aheu Dit women Group’s Kan Ajak primary school since 2008 . He dedicates his time to sourcing and passing on of relevant information about conservation and the environment to interested members of his community. He is starting Bloomtrigger in Kan Ajak Primary School (See link for video about this) and trying to help bring our project to continent of Africa.
* Click here to visit James’ Bloomtrigger profile!
* What inspires you?
* What makes you angry?
Ignorance at all levels.
* What is your personal mission?
Contribute towards efforts of educating children about technology and the environment. Currently I engage school children in recycling and making fuel from waste.
* If you were Prime Minister, what would be the first thing you would change?
Ban the use of charcoal. The use of charcoal kills the spirit of those involved in environmental conservation; I would encourage the use of alternative fuels.
* Why did you agree to become a bloomtrigger ambassador?
I agreed to become a Bloomtrigger ambassador because it’s a unique combination of technology, environment and education, with children as the main actors in conservation of rainforests (bloom planting etc.)
* Can you describe a typical workday?
I officially start my workday at 8:00 am with assembly at the school followed by class and other school activities until 1:00 pm. Lunch and rest till 3:00pm if possible, administrative meetings, briquette training, and building consultations, whichever is at hand from 3 till late.
* Can you think of a place or event you have been that has really inspired you?
An event that inspired me is the first annual all Africa Biomass briquette producers conference at Olasiti Lodge, Arusha, Tanzania November 2011, it was inspiring to be with people from different parts of Africa and the world discussing about sustainable solutions to help environmental conservation. To see more about this visit the Legacy Foundation website.
* How do you define success?
Seeing things you work hard for bloom.
* What’s the best advice anyone’s ever given you?
Be yourself, ask for less and thank more.
* What’s your favourite book or film of late?
“It takes a village” by Hillary Rodham Clinton
* If you could get anyone to become a part of the bloomtrigger project who would it be and why?
Lisa Hansen, she is passionate about conservation and all her life and travel are based on the subject. She has dreams for a greener world and puts her efforts into matters that support the environment around the globe.
* How do you go green in your daily life?
I use bio fuel briquettes for all my cooking and boiling, and I also train individuals and organized groups about the importance of planting and conserving our trees by using alternative fuels produced from domestic waste.
* What would you most like to happen to protect the planet?
I would like to see every person plant at least one indigenous tree or help plant a tree every year during their lifetime.
* Do you have a favourite quote you can share with us?
“The future is ours”.
* If you found yourself stranded in a rainforest, what is the one thing you would like to have with you?
A mosquito net.
* Can you think up one more interesting question that we should be asking for this interview, but have not thought of yet and then answer it?
What would happen if rainforests disappeared?
There would be lack of pure air, increased temperatures and high levels of poverty!
* To find out more about bloomtrigger’s ambassadors and to apply to become one click here!
January 7, 2013 § 2 Comments
Taz the Tasmanian Devil, mostly seen as a brown whirl-wind of teeth and fur growling his way through a Looney Tunes cartoon, is always getting into trouble. Most of his problems are caused by his raging appetite, quick temper and tendency to try and bite his way through any obstacle. And while the real Tassie Devil may share some of these qualities, the trouble this marsupial is in is far from funny.
The Tasmanian Devil, Sarcophilus harrisii, is the world’s largest surviving marsupial – large males can weigh in at up to 12kg and their bite is thought to be equal to that of a dog four times their size. Unlike cartoon Taz, real Devils are black with white markings, move around on all fours and have squat, powerful bodies. Their famous growls, high-pitched screeching and snarls, along with their impressive “yawn” may come across as ferocious (and did lead to the early European settlers naming it “the Devil”) but are mostly used for show and to avoid harmful fighting occurring over shares of food.
With fossils showing the Devil once lived on mainland Australia (before European settlement), they are now only found in the southern island state of Tasmania. Although they are capable of defending themselves if threatened, the Save the Tasmanian Devil Program describes Devils as shy animals, which find shelter during the day and move about to hunt during the night.
In the 1930s a bounty was offered for Devils due to their attacks on poultry and lambs, and the population plummeted. It was not until 1941 that they were protected by law. Despite this, habitat loss, competition and strikes by motor vehicles were among the major factors leading to the Devil being listed as Endangered in 2008 under Tasmania’s Threatened Species Protection Act 1995.
But the Devil is now facing its most serious fight yet: Devil Facial Tumour Disease (DFTD), threatening the Devil with extinction. The cancer was first reported in north-eastern Tasmania in 1996, and since its discovery has resulted in an overall population decline of over 60% (over 90% in the region where it was first found). As aggressive as the image of the Devil themselves, the cancer is one of only three known cancers which spreads like a contagious disease: live cells are transmitted to other Devils through biting when feeding and mating. Death usually results within months. The disease has spread across Tasmania, the battle intensifying as the cancer formed several different strains.
Urgent research has been undertaken by the Save the Tasmanian Devil Program (the first of several projects), which recruited experts from various fields to focus on four main goals: (i) creating a captive ”insurance” population; (ii) suppressing the disease by culling infected animals; (iii) identifying and translocating the resistant genotypes; and (iv) developing a vaccine.
A major milestone of the project was achieved on November 14th this year when 15 healthy Devils were released into the Maria Island National Park (Maria Island is a smaller island off the east coast of Tasmania, made up entirely of National Park). The release into a new, disease-free area is the result of three years of careful planning and preparation. This new population will be monitored and provide important information for future releases.
Despite various other successes with the program, the disease remains incurable. This cancer does not rest, and neither must we if we hope to save this iconic (and keystone) species from extinction. To donate or find out more ways you can help, visit: www.tassiedevil.com.au
By Lydia Hales.
Save the Tasmanian Devil Program 2011/2012 Annual Program Report (Department of Primary Industries, Parks, Water and Environment)
Save the Tasmanian Devil Program Appeal Media Release, July 4th 2011.
(McCallum, H et al. 2009). Transmission dynamics of Tasmanian devil facial tumor disease may
lead to disease-induced extinction. Ecology, 90(12).
December 6, 2012 § 1 Comment
The T-shirt you’re wearing, where was the raw material grown? What chemicals were used to turn it into fabric? Was the factory worker paid a fair price for sewing it together?
I’d take a guess that most of us wouldn’t know the answer to these questions, and even if you try to find out, there’s not much traceability on the high street.
An alternative is to buy from the new range of Authentic Bloomtrigger Clothing. Sourced from Brazilian organic cotton, the price also includes three blooms to conserve your own section of the rainforest.
I’ve long been interested in knowing where consumables have come from and what was involved in making them so the launch of Bloomtrigger’s clothing is a good opportunity to dig a little deeper. What ecological impact does a new T shirt have?
Forum for the Future’s ‘Fashioning Sustainability’ report provides a brief outline of the social, environmental and economic impacts at each stage in the life of an item of clothing.
[Source: Fashioning Sustainability Report, Forum for the Future]
They also name the ‘intensity of cotton production’ as one of the key issues to be tackled when working towards a sustainable fashion industry. Therefore it seems right for us to focus on cotton production in more detail, especially in relation to Bloomtrigger’s clothing.
Cotton is the most popular fabric in production; it’s durable, comfortable to wear, easy to dye and can be made into different types of cloth such as denim or towelling. “The global demand for this amount of cotton, cheaply, encourages large scale, intensive production.” 
Cotton is a very thirsty crop, often grown in drought prone areas where water is an already scarce resource. The problem can be exacerbated further when combined with inefficient irrigation and farming practices. With estimates varying between 256.6  to 400  gallons of water needed per T shirt, it’s clear there’s a lot more going on than you first thought when you picked up that T Shirt from the rail.
As well as requiring vast amounts of water, cotton is often grown as a mono-crop. This means only one crop is grown year after year, with no chance for fields to go fallow and recover. As you can imagine there’s no natural biodiversity which can lead to disease and pest problems. Agrochemcials like pesticides and fertilisers are used to maintain high yields. Surrounding soils and rivers are damaged by the chemical run off so the effects of growing cotton are felt even further afield.
Making the choice to buy clothing made from organic cotton supports increased biodiversity and more sustainable farming practices. Evidence suggests that by farming organically the toxicity of a T-shirt is reduced by 90%. 
Whilst experts believe that organic cotton may actually require more water than conventional cotton crops, the farms supplying Bloomtrigger have certified high standard of farming practices. The natural climate of Brazil also means crops are mainly likely to be rain fed.
With a Bloomtrigger T-shirt you can trace the supply chain in even more detail to uncover how your purchase directly and positively affects the lives of others. The cotton is grown in South Brazil and purchased by Aradefe Malhas who produce the finished fabric. A member of the Bloomtrigger team then buys the fabric which is made into T-shirts and hoody’s by a small team of seamtresses in Curitiba, Brazil.
It’s entirely possible that a similar T-shirt could be made from cotton grown in the USA, shipped to China for dyeing and sewing and then shipped to the UK for sale.  Compared to this, a Bloomtrigger T-shirt is produced on a small scale in a more sustainable manner with efforts made to reduce the environmental impact at each stage.
If you’d like to purchase some Bloomtrigger clothing you can browse the range (which also includes hoody’s made from 50% organic cotton, 50% recycled PET) here. Not only do you receive your item, you also get three blooms to plant and protect the Peruvian rainforest. In the future, there will be the chance to personalize your T-shirt by designing a personalised bloom which will then be printed onto the fabric.
“The sustainable garment of the future would be designed carefully and made from renewable material. It would be pesticide free and produced by workers in decent working conditions. It would be washed at low temperatures and have fashion upgrades to extend its fashionable life. Finally it would be recycled, reused or composted.” 
By Emma Law
 Fashioning Sustainability Report, page 4.
 Ask the Ecologist: cotton, hemp and bamboo – which is the green choice?
 Treehugger: How many gallons of water does it take.
 Well dressed? The present and future sustainability of clothing and textiles in the United Kingdom. Page 54.
 Well dressed? Case study, page 28.
 Fashioning Sustainability Report, page 2.