May 5, 2014 § 1 Comment
Today I woke up with my fresh cup of coffee and started to skim through the morning’s news reports on the BBC. Something I have promised myself to do less of recently, as although I feel it is important for me to keep up with current affairs and stay connected to the world, I have noticed that when I end up consuming bad news stories first thing in the morning (which often seems to be the case), my day will start off on the wrong foot. That is to say, I am simply much happier when I delay my daily disappointment (I mean appointment) with the news at least until lunchtime. Today is not one of those happy days. I open BBC news and smack – ‘John Kerry warns of South Sudan genocide’. My experience tells me I should look away and ignore yet another undoubtedly saddening and tragic report about South Sudan. I mean, nobody wants threats of genocide with their bowl of breakfast cereal right?! But of course I do read it, ever since becoming acquainted with James Ochieng, I always make a point of reading every single article that I come across on South Sudan. I feel that paying attention is the very least I should do. But really I know I could do more.
BBC report warning of genocide in South Sudan
It began with a tweet two years ago, when James Ochieng, a volunteer teacher at Kan Ajak Primary School in a remote village in South Sudan decided to contact me via Twitter. His school in the North Bahr al-Ghazal State is not far from the border that since independence in 2011, has separated Sudan from what is now recognised as the world’s newest nation, South Sudan. From this remote location, James Ochieng expressed a desire for the children at his school to become a part of my rainforest conservation project, Bloomtrigger. A project, which through the use of modern day technology, connects primary school children around the world with Amazon forest communities. The Bloomtrigger project is a free online platform providing schools with interactive environmental workshops that teach the importance of tackling global deforestation and climate change, empowering the children to help protect their own part of the rainforest in a meaningful and creative way.
The first step of the project requires a little bit of artistic expression, which any child is more than qualified to do. The children simply have to draw a self portrait, which is then uploaded to Bloomtrigger’s website. This, however, is when we identified our first major challenge! Apparently the internet has not yet reached Kan Ajak Primary School, neither have computers, nor electricity for that matter. If this does not surprise you, then perhaps like me, your impression of South Sudan is of a country ravaged by decades of civil war and crippled by severe poverty. Where the children wear tattered clothes and are lucky if they have shoes, let alone computers and broadband internet. Unfortunately, in the case of Kan Ajak village, we would be right. James Ochieng informed me that most of the approximate 500 children who attend the school are Returnees or former (IDP’s) internally displaced persons. They are indeed barefoot or perhaps fortunate enough to own a pair of plastic sandals. He explains “Some children stay at home, too ashamed to go to school without appropriate clothing”, though he added, “the more courageous come in whatever they have”. The lack of resources in one of the world’s poorest countries is even less surprising when you consider that more than a million people have fled their homes since the conflict ignited again last December, resulting in increasing economic hardship for the South Sudanese people.
Helping this school to become a part of the Bloomtrigger project was clearly going to be an ambitious challenge, if not slightly ridiculous considering the facts. Bloomtrigger is still a relatively small startup organisation by most standards, but proud to have united a diverse network of schools, individuals and businesses to help pioneer our model of environmental education and conservation. The project has reached schools across the UK as well as in other developed countries like Japan and (some developing nations) such as Nepal and Brazil. Now to branch out into South Sudan may seem like an unnecessary distraction from the focus of our work, but the passion and persistence of James Ochieng for progressing his school was contagious from the beginning. I carefully examined his emails and while reading in between the lines of his not quite perfect English, I could see that here I was dealing with a true gentleman. James is a man who clearly has an impressive understanding of the world and a quiet determination for where his school, community and country should be heading. As months passed he continued to send me the occasional updates from the village via a mobile modem attached to his laptop. This poor connection often proved too unreliable, even to send a simple email, and I would often be left waiting months for a response, until James could make one of his long and difficult journeys by road to Nairobi in Kenya, where he is able to find a decent enough internet connection to send images and video updates from the school. I asked him how the conflict is affecting the children at his school and fortunately, the fighting is not happening in their State this time. However, he informs me that “the army is currently the biggest employer in South Sudan and that there are men and women with the duty of defending the nation and some of these men and women from the region have lost their lives. When the fighting broke out most of the roads were closed and the cost of living was, and still is, unbearable for many. Despite these conditions the children keep the school a vibrant place, which is rapidly growing in numbers and becoming a centre for education amongst all the local population”.
Today I live in Brazil, São Paulo, a city which is literally surrounded by favelas (slums), yet it is still possible to ignore this extreme poverty, and like many of the middle class Brazilians in my neighbourhood, I find it easy to shut out the inequality that exists on our door step. When I think about the troubles in South Sudan, it is again all too easy to feel detached or powerless to do anything about a complex problem that is somebody else’s, the people who live in Africa perhaps or just the people in South Sudan, it is just their problem. As if we are not one and the same people. Human beings living on our one small planet, with a finite amount of resources, struggling to find a sustainable balance, a way to share our resources fairly, without great disparity between the rich and poor, without conflict and without threats of genocide.
I have just checked on the UK government travel website and the official word from the (FCO) Foreign and Common Wealth Office is “DO NOT TRAVEL TO SOUTH SUDAN” and they add, “the situation is tense”. I don’t mind admitting that I would not want to get physically too close to South Sudan right now. These reports of insecurity do not exactly help my feeling of distance and detachment from this far away place, but at the same time, reading these reports, has left me feeling deeply humbled. To think that a school with so little, which is confronted by the constant fears of war, lack of water, food, basically survival, is also concerned about teaching their children about a global perspective, such as the issue of deforestation and climate change. They are even willing to make a huge effort in order to play their role in protecting rainforests on the other side of the world in Peru! James Ochieng, puts it very simply, “these conflicts happening now will not dampen our spirits, we shall keep on working hard to ensure that children are prepared now for a future without conflict.” You cannot argue with his thinking. And as it turns out deforestation is not only a problem happening far away in the Amazon or even in the neighbouring states of the African Congo basin. It is increasingly becoming a very local problem that can have severe consequences for the children’s education. Like most schools in South Sudan, Kan Ajak Primary School is under the UN World Food Program (WFP). The children’s meals are cooked in the school and firewood is the only fuel used to cook this food. What happens is that the children are instructed to bring a piece of firewood on their way to school, at least twice a week, failure to do that will result in punishment. So you can imagine what happens on the routes to school. Children break branches along the way, resulting in the destruction of all the trees within their reach. The school has now taken steps to find a solution to this problem by introducing biofuel briquettes as an alternative fuel source, but James Ochieng believes that the children need to gain a wider understanding of this issue, as he puts it “only through having both a local and international perspective will South Sudan emerge from conflict and become a household name in the future”.
So this is how without any computers or internet the South Sudan Bloomtrigger Club was born and 52 pupils from Kan Ajak took the first steps to join the project by drawing their profile images for the website. Despite several set backs and delays along the way, such as when James’s laptop broke falling off the back of his bike with all the photographs of the children’s profile drawings stuck on the hard drive or when it became too dangerous to travel, finally a few weeks ago, he made it to Nairobi to upload the drawings to Bloomtrigger’s website.
Ultimately the goal is to bring solar power, computers and a reliable internet connection to the school, so that the children will have the opportunity to fully realise the online experience of the Bloomtrigger project, and perhaps even exchange videos with other schools and forestry communities participating around the world. More importantly, imagine how a simple internet connection could transform the lives and education of all the pupils and communities around Kan Ajak Primary School. We hope to make this happen one day in the near future, but until then we will continue to make small steps towards this goal and look for ways to bring more immediate essentials to the school, like helping to provide better access to clean drinking water, books, pencils, school uniforms. Just helping with basic things, like chairs would be a good start! And as the world continues to present us all with more difficult and complex problems; global deforestation, climate change, poverty and conflict in South Sudan to name a few, we know how easy it is to turn a blind eye to these problems, at least at the moment, but it may not always be this way. There is a chance that our finite resources will one day run out, that continued deforestation will lead to more extreme weather conditions, bringing droughts and food shortages, and impoverished people with nothing to lose will be forced to migrate on a massive scale in order to survive. I believe the risk of these scenarios happening to us are worth taking a little time to consider. Paying attention is worthwhile (though perhaps after you have had your coffee and woken up in the morning), because amid all the complexity there are incredible, inspiring people creating local solutions that can help make a better future for us all. People like James Ochieng and the children at Kan Ajak Primary School, who are drawing faces of hope that capture our attention and remind us which way we should be heading.
by James Sutton, Bloomtrigger Founder
The South Sudan Bloomtrigger Club profile drawings
*If you would like to support the children of Kan Ajak Primary School then please get in touch to find out all the possible ways you can make help make a difference: firstname.lastname@example.org
February 1, 2014 § Leave a comment
THE PARROT CAMPAIGN
To mark the end of 2013 we ran a fundraising campaign leading up to Christmas to plant this PARROT mosaic on the Bloomtrigger map. Our target was to raise $2500 to enable a new family to establish an agroforestry plot in the Peruvian Amazon. Unfortunately we did not manage to make this target, however we did manage to raise enough money to at least plant the PARROT on the Bloomtrigger map. Thank you to everyone who generously donated, your name has now been added to the PARROT. We will continue to fundraise until we reach the full target and then send the total to our partners (the Crees Foundation) in Peru. And of course we will keep you updated with our progress!
To watch the video about this campaign, see the actual PARROT on the map or even download your own personal copy of the PARROT follow this link!
October 25, 2013 § Leave a comment
If you have not already heard this week is ‘I Love Amazon Week’, the focus of a new campaign brought to you buy the good people at WWF and SKY Rainforest Rescue! As you can imagine this is our kind of week here at Bloomtrigger HQ. I mean we like a lot of weeks of the year, design week, chocolate week, the week before Christmas, (not so much fashion week), last week, but ‘I Love Amazon Week’ has a special place in our hearts! Why? What’s so special about this week you may ask? Well most of us know how Amazon is a great website where you can buy pretty much anything… Sorry too obvious! Well here are some things you can’t buy on Amazon (the website), but you can find in THE AMAZON (aka. the world’s largest rainforest).
Things you can find in the Amazon worth protecting!
1. Lots and lots of priceless biodiversity: 10% of the world’s known species live in the Amazon. In fact this week we have learned that at least 441 new species of animals and plants have been discovered in the last 4 years, including a flame-patterned lizard, a thumb-nail sized frog, a vegetarian piranha and a monkey that purrs like a cat.
2. Loads of trees: Did you know 1 billion trees is approximately the size of Belgium and the Amazon rainforest is 180 times the size of Belgium. If our maths is correct that’s 180 billion trees, give or take a few! Think how much carbon must be sequestered in those trees instead of being released into our atmosphere and heating up the planet! If there are any clever people out there reading this, then you are welcome to try calculating this for us?
3. Health: 70% of plants with anti-cancer properties are found only in the rainforests. Say no more!
4. Ancient knowledge and culture too: The Amazon is home to approximately 1 million indigenous people, many of whom possess ancient knowledge and wisdom about plants and animals that has accumulated over thousands of years and has been passed down through the generations. Wisdom that may be helpful to us, like which plants help treat cancer for example?!
5. Nuts: Many of the nuts that you will find in a bag of mixed nuts can be found in the Amazon, Brazil nuts, Cashew nuts, just to name a couple of the more tasty ones!
6. Rain: As the Amazon is one of the biggest ecosystems in the world it plays a vital role providing us with essential environmental services, such as regulating our climate and water cycles. In an over populated world where global agriculture is constantly having to invent new ways to meet the challenges of feeding everyone, it really is better if we don’t mess too much with the fundamentals of our planet’s life system.
7. Beauty: The Amazon is an incredibly beautiful place and like all natural, beautiful places on our planet where nature enriches our being, it is something sacred and worth protecting!
OK, so that is seven things and it would be fun to go on writing this list all day, but the point is that you can find lots of amazing, valuable, important, clever, pretty things in the Amazon and this is why we LOVE it and why all of us should do whatever we can to help protect it.
So what can you do to be a part of ‘I Love Amazon Week’?
1. You can take the pledge to be forest friendly and share it through social media. Just go to Sky Rainforest Rescue!
2. Use the Hashtag #lovetheamazon whenever, wherever!
3. Learn more about the Amazon and this campaign.
4. Take an image of you making the heart sign with your hands and upload it to your Facebook profile. See image of Dave below as an example. Dave went along to represent Bloomtrigger at the launch event for ‘I Love Amazon Week” and they snapped him declaring his love for the rainforest.
5. Donate! Donating some money to this campaign or to Bloomtrigger is going to support the sustainable development of forestry communities to help them protect their forests.
AND if you’re still not sure about getting involved, then let Bloomtrigger’s very own Dave convince you why in the video below!
More about ‘I Love Amazon Week’!
I Love Amazon Week is a celebration of the world’s largest rainforest and a call to action to the UK public to pledge to be forest-friendly. Through Sky Rainforest Rescue over 5,000 people in Acre, Brazil have committed not to slash and burn their land, helping to save one billion trees from deforestation. For I Love Amazon Week, Sky and WWF are asking 5,000 people in the UK to match that commitment by pledging to be forest-friendly and making everyday changes that can make a real difference. They’ll be taking this to the Acre Government to show that together we can make a difference for the Amazon.
September 23, 2013 § Leave a comment
Last week we launched the Bloomtrigger project in Escola Bilusco in Curitiba, Brazil. The pupils took part in a three-day workshop called ‘The Arara Workshop’ which was developed and implemented in partnership with a Brazilian organisation called Quíron. (Quíron is a social enterprise that aims to transform the way education is taught in Brazil). Over three mornings the pupils learnt about the forests, deforestation, climate change, sustainability and of course the Bloomtrigger project, while completing various activities, which ultimately resulted in them all helping to protect their own part of the Amazon rainforest. This was the first time a Bloomtrigger workshop has been taught in Portuguese and was developed especially for Brazilian children. The pupils at Escola Bilusco were great fun to teach and we are very proud to have them help pioneer our project in Brazil.
Here is an outline of what happened during the Arara Workshop!
Part 1. Introduction to rainforests, global deforestation, rainforest animals and the Bloomtrigger project
Part 2. Painting Bloomtrigger profile images
Part 1. A more in depth talk about deforestation, Brazilian forests, climate change, the greenhouse effect and sustainability
Part 2. Voting for the best pupil profile images, followed by a computer session planting bloomson the Bloomtrigger map
Part 1. Pupil’s vote how to invest R$1,000 that they received for being the first school in Brazil to participate in the project (ref. Catarse project)
Part 2. Record video message to English school
We are now busy editing a short video that will show how the project developed over the three days. We will be posting this shortly. It is then our intention to present our project to other schools in Brazil and to grow our network of Brazilian Bloomtrigger pioneers.
July 25, 2013 § Leave a comment
We are proud to report that the Bloomtrigger project was one of the winners of the Future Impact Award 2013. On the 10th July Bloomtrigger’s founder James Sutton was invited to present a 3 minute pitch as one of the five finalists selected from over 50 applicants from around the world. The competition took place at Partnering for Global Impact conference in Lugano, Switzerland in front of an audience of social innovators and impact investors. Bloomtrigger was the first project to be presented, followed by three other finalists (unfortunately one of the finalists from Africa had visa issues and was unable to make it). The final stage was a quick fire question and answer session from the panel of judges, who finally disappeared for fifteen minutes to decide on the winners.
The judges awarded Bloomtrigger second place with a prize of 7,500 CHF. First place was awarded to a social enterprise called Pragulic, which employs homeless people in Prague to give guided tours of the city.
All in all there was an excellent response to all of the finalists, who each had very different, but strong ideas for their social businesses. Following the competition there was a lot of interest in the Bloomtrigger project from people at the event looking for new solutions to global deforestation, climate change and environmental education. Our hope is to translate this interest into investment that can scale up Bloomtrigger’s impact with forestry communities and schools in Brazil and around the world.
Below you can see the 3 minute pitch about Bloomtrigger. Click the full screen icon in the bottom right corner for the full effect!